Founded on a Simple Premise (2012)
SD Bullion launched in 2012, at a time when the gold price was hovering near $1,700 per ounce and silver was trading around $30. The precious metals retail market was dominated by a handful of dealers charging premiums that far exceeded what the wholesale market justified. SD Bullion entered with a different playbook: buy in bulk directly from sovereign mints and major refiners, operate with minimal overhead, and pass the savings through to the customer in the form of lower premiums per ounce.
The founding team understood a fundamental truth about the bullion market — buyers are price-sensitive by nature. A person purchasing gold or silver as a store of value cares deeply about the cost basis per ounce, because every dollar paid in premium is a dollar that must be recovered before the investment breaks even. By stripping out unnecessary costs and operating on volume, SD Bullion offered premiums that were measurably lower than the industry standard from day one.


