SD Bullion was founded on a straightforward observation: the precious metals retail market was overcharging customers. In 2012, the average online dealer marked up silver coins 15-20% above spot and gold coins 5-8%. The founders believed that by operating with lower overhead, processing higher volume and accepting thinner margins, they could deliver physical metals to customers at significantly lower cost.
That hypothesis proved correct. SD Bullion grew rapidly by offering premiums that undercut established competitors by meaningful margins. The company became an authorised dealer of the United States Mint, Royal Canadian Mint and Perth Mint. It earned an A+ rating from the Better Business Bureau and membership in the Industry Council for Tangible Assets (ICTA), the precious metals industry's primary trade association.
Today, SD Bullion operates from its headquarters in Buffalo, New York, with a full complement of customer service representatives, a secure fulfilment centre and direct relationships with major mints and refiners worldwide. The company processes thousands of orders per week, maintaining the volume-driven model that keeps premiums low. Learn more on the About SD Bullion page.